By Ruth Carol, contributing writer
There has been an influx of dermal fillers approved by the Food and Drug Administration (FDA) in recent years. But these aren’t just any fillers. The latest fillers target moderate to severe wrinkles and/or folds in specific anatomic locations. But are they really that different? You bet they are.
“The filler world is rapidly changing,” said Seth L. Matarasso, MD, who practices cosmetic and medical dermatology in San Francisco. When Dr. Matarasso started practicing more than 20 years ago, there was one collagen source — bovine — and one or two hyaluronic acid injectable fillers on the horizon. “Now, there are more than 20 fillers on the market with more on the way,” he added.
While there are only a handful of manufacturers of FDA-approved dermal fillers, each one has as many as five different products in their product lines. “Each manufacturer has a baseline of three products, a superficial filler followed by a medium and deep filler,” said Dr. Matarasso, who is also clinical professor of dermatology at the University of California School of Medicine in San Francisco. More recently, manufacturers have started adding fillers designed to treat specific areas, predominantly of the face.
“The results we can accomplish with these products are really remarkable — from the earlobes to the mouth to the chin, from the cheeks to the forehead to the temples,” he said. “You can use them on women or men, on light skin and dark skin, which you couldn’t do with the older fillers. We have so many FDA-approved products that are safe and effective to offer our patients, it’s almost an embarrassment of riches.”
Real differences
There may be an abundance of products, but are there really differences? Yes, the FDA approvals are based on real differences in the products, explained Hassan I. Galadari, MD, a cosmetic dermatologist in Dubai. The gold standard by which most fillers are compared are studies in the nasolabial fold because there is a standardized scale that allows for comparison in that anatomic location. More scales are becoming available for other areas such as the cheeks, lips, and even tear troughs. That allows for the creation of fillers with varying rheological properties to address different facial areas.
The rheological properties vary based on the dermal product’s viscosity, elasticity, and cohesivity. The first two properties are measured by the G’, or G prime. Fillers with high G prime are firmer and tend to keep their shape. In contrast, fillers with low G prime are thinner, more fluid, and spread easier. “If you put pressure on a filler with high G prime, it will press back and resist. A filler with low G prime will collapse under your fingers and spread out,” said Sue Ellen Cox, MD, a dermatologic surgeon who practices in Chapel Hill, North Carolina. “A filler that has high cohesivity will stick together without spreading out whereas a filler with low cohesivity will form to the bone more easily.” Another important characteristic for a filler is how integrative it is, she said. A filler that integrates with the patient’s collagen and elastic fibers effectively fills etched-in facial lines by acting as structural support that melds with them, essentially erasing the lines.
Each product has its own characteristics suited for special effects in specific locations, Dr. Cox said. “You couldn’t achieve the effects on the face you wanted to if you didn’t have all of these different products.” Additionally, she points out that no two faces are the same. “To create lift in the cheeks, you would have to use a different product on a woman in her 80s with thin skin than you would use for a man with a beard and thick skin,” Dr. Cox said.
Dr. Matarasso concurs that the newer fillers offer a lot of flexibility and diversity when treating site-specific areas. A high G prime product is wonderful for thicker, more sebaceous skin to obtain volume and lift as opposed to chasing a line. A lower G prime filler is ideal for use around the periocular area and lips and in some of those very etched-in lines. A medium G prime product works well in the temples.
Some hype
Although Kavita Mariwalla, MD, who practices medical and cosmetic dermatology in West Islip, New York, acknowledges that there are rheological differences in the latest filler products, she also believes there is a lot of hype being generated about using a specific filler for a particular area. “Going after other indications is a bit of a marketing ploy,” she said. It’s an opportunity for a manufacturer to say its filler is the one and only FDA-approved filler for a certain area, which can impact the number of injectors it attracts and build patient confidence, she said. Even Dr. Mariwalla admits to having fallen for the hype and purchased new fillers that promised to last longer than other products only to find out they don’t.
Ultimately, it’s the manufacturers that win, Dr. Matarasso said. Whenever a new filler comes out, there is a marketing blitz, and he gets telephone calls from patients asking about it. “But just because it’s new doesn’t mean it’s better,” he said. “It just gives us a bigger palate to use.”
Many of these companies are marketing directly to consumers, which generates interest in the product, but also confusion, Dr. Cox said. Patients come in asking for a specific product, not understanding that it might not be the best one for the aesthetic effect they desire. Even for one anatomic region, such as the lips, several products may be indicated, depending on whether the patient wants more volume, larger lips, or a smidge of a vermillion border. “Once we educate patients about these products,” she said, “we can offer them the optimum products for the best results.”
