Dermatology doubles media presence in 2020
Facts at your fingertips
By Emily Margosian, assistant editor, August 1, 2021
Last year, dermatology-related topics generated a record-breaking 36 billion print, broadcast, and online media impressions — more than double the total coverage in 2019. This sharp increase is likely tied to COVID-19, specifically news items on COVID-related rashes, “COVID toes,” skin irritation from increased hand washing, and mask-related acne.
While web traffic to public content on AAD.org decreased slightly from 2019 (-9%) with 41 million pageviews, the AAD’s YouTube channel gained more than 91,000 subscribers — a 429% increase from 2019.
For a more detailed look at the AAD’s social media expansion in 2020, see the graphic below.
