Promoting your practice on social and traditional media

Access the Academy's guidance on best practices for social media, how to handle negative reviews, and other social media issues for dermatologists.

Stay up-to-date on hot topics with this quick reference tool, from issues around sunscreen, to skin cancer awareness, and more.

Review clear, consistent talking points on the skin, hair, and nail topics most commonly requested by the media.

Get a variety of topic ideas for pitches to traditional media and social media posts, broken down by month for timeliness.

Access helpful information about best practices for PR and media, and find interview tips and background materials.

As a member of the Academy in good standing, you are encouraged to use the AAD Fellow Logo to promote your private practice.

Join the Media Expert Team to help raise visibility of the specialty, and to receive helpful resources for use in media interviews.

Apply to join the Social Media Ambassador Team to amplify the Academy’s public education content and help raise the visibility of the specialty on social media.

Access resources to help you promote the specialty in your community and beyond.