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HIPAA resource center

Protecting privacy


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Physicians and other clinicians have both ethical and legal obligations to protect patient privacy. Patient privacy is protected both by state laws and by the federal Health Insurance Portability and Accountability Act (HIPAA). Any physician that electronically transmits billing information in the U.S. must comply with HIPAA.

Protecting patient privacy is at the heart of HIPAA. To comply, you must:


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Identify protected health information (PHI)

HIPAA applies only to protected health information (PHI). Not all health information is PHI. For information to be PHI, it must contain both a) an identifier tying it to the patient, and b) clinical or diagnostic information. Clinical or diagnostic information simply refers to the type of information you find in a health record, such as vitals and physician notes, but also labs and radiology results. An identifier is any piece of information that could uniquely identify an individual patient.


icon depicting protecting patient confidentiality

Protect patient confidentiality

Under federal law, patients have a civil right to privacy. As a result, all staff must take care to protect patient privacy. Patient confidentiality must be protected whether in electronic, physical, or verbal communications.

Generally, patients have to give their permission for PHI to be disclosed, but PHI may be shared from physician to physician without explicit consent if it is for treatment, payment, or operations. To give an example, if one doctor consults with another about a patient’s treatment, they do not need the patient’s written consent. However, marketing materials or social media posts must never disclose PHI without the patient’s explicit consent.


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Provide patients prompt access to their health records

If patients request a copy of their health records, clinicians must provide the copy as soon as possible, but always within 30 days. Providers are allowed to charge for copies of health records. However, they can only charge for the actual costs of reproduction. The laws for copying medical records vary by state. Check the most current fees for each state. 


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Inform patients of their privacy and access rights

The first time a patient visits a provider, they should receive a Notice of Privacy Practices (NPP). The NPP explains when and how patient information will be used, identifies the organization’s privacy officer, and explains how to contact HHS with complaints. HHS has provided free NPP templates.  


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Designate a privacy officer to oversee compliance

Your practice must also designate a privacy officer to oversee compliance and serve as a point of contact on privacy matters, both for patients and staff. In smaller organizations, this role is usually assigned to a staff member who has other responsibilities. The privacy officer should receive some additional training in HIPAA requirements and their role.



Get expert compliance help

Find training guides to help you and your staff comply with HIPAA, CLIA, and more in the AAD Store.

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Related Academy resources

eCompliance Certification

Ideal for educating new hires or for annual recertification of current staff on HIPAA, OSHA, and CLIA.

OSHA compliance guide

Learn how to comply with OSHA, the policies required, and how to handle an inspection.

CLIA compliance guide

Learn how to comply with CLIA regulations and how to handle an inspection.

Contact practice management

Use our online form to contact practice management staff with questions or concerns.

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