Dermatology maintains strong media presence
Facts at your fingertips
By Emily Margosian, Assistant Editor, June 1, 2022
Last year, dermatology-related topics generated 26.4 billion print, broadcast, and online media impressions. While coverage of skin cancer and acne has historically garnered the most media attention year to year, skin care and medical dermatology emerged as the two most popular dermatology-related topics with the media in 2021. This shift can be partly attributed to continued public interest in the skin manifestations of COVID, as well as other COVID-adjacent skin care concerns, including frequent hand washing and masking.
AAD public content also continued to perform strongly in 2021. Web traffic to public content on AAD.org increased by over 30% from 2020, with more than 52 million pageviews. Additionally, the AAD’s Video of the Month series received more than 5.6 million new views in 2021.
The Academy’s public social media generated 18.5 million organic impressions across platforms, a 33% increase over 2020. Additionally, public social media content generated more than 400,000 engagements, a 13% increase over 2020. For a detailed look at the AAD’s public social media engagement in 2021, see the graphic below.
