Dermatology snags the spotlight
Facts at your fingertips
By Emily Margosian, assistant editor, April 1, 2020
Dermatology remained a hot news topic in 2019, generating a record 13.2 billion print, broadcast, and online media impressions — a 48% increase from last year. Web traffic to public content on the newly updated AAD.org also increased last year by 18%, with 46 million total pageviews. Stories on skin cancer and acne generated the most media impressions throughout the year. However, media impressions on sunscreen-related topics (sunscreen safety and sunscreen ingredients) also saw an uptick in 2019.
For a more detailed look at the AAD’s social media expansion in 2019, see the graphic below.
