Your Dermatologist Knows
Your Dermatologist Knows media wins 2023
A key part of Your Dermatologist Knows is pitching stories to media outlets in hopes they’ll run news stories sharing information about the wide breadth of knowledge dermatologists have to their readership. We consider every new story published as a result of our pitches as a win, regardless of whether it’s in the local paper of a small town or front-page news in a major national outlet.
Below, we’ve curated a selection of some of the more prominently featured stories related to Your Dermatologist Knows. Make sure to keep checking back in to see how far and wide our message is being spread!
Highlights of late 2023 media wins
Cold sores
The Academy successfully pitched a story to USA Today regarding what causes cold sores that features Chris Adigun, MD, FAAD, a member of the AAD’s Media Expert Team. The story reached over 14.3 million people!
Atopic dermatitis
The Academy successfully pitched a story to Everyday Health regarding what to wear when you have atopic dermatitis that features Bruce Brod, MD, FAAD, and Jenny Murase, MD, FAAD, members of the AAD’s Media Expert Team. The story reached over 2.6 million people!
Cold weather skin care
The Academy successfully pitched a story to the New York Times regarding how to take care of your skin in fall and winter that features Brittany Craiglow, MD, FAAD, Jeffrey Weinberg, MD, FAAD, and Dina Strachan, MD, FAAD, members of the AAD’s Media Expert Team. The story reached over 1.8 million people!
Highlights of summer 2023 media wins
Red light therapy
The Academy successfully pitched a story to USA Today regarding a TikTok trend known as “red light therapy” that features Anthony Rossi, MD, FAAD, and Danilo C. Del Campo, MD, FAAD, members of the AAD’s Media Expert Team. So far, it has received over 14.3 million views!
Expired skin care products
The Academy successfully pitched a story to the New York Times about when to get rid of expired skin care products that features Bruce Brod, MD, MHCI, FAAD, and Anne Chapas, MD, FAAD, members of the AAD’s Media Expert Team. So far, it has received over 1.8 million views.
Media covers melanoma in men
The Academy’s promotion of a recent Journal of the American Academy of Dermatology study that found men — and particularly men with skin of color — are more likely to die from melanoma garnered 74 media placements that generated 683 million impressions.
Notable coverage included articles by Time Magazine, the Washington Post, WebMD, Today.com, and NBC News. The CBS News coverage of the story featured Detroit Lions defensive lineman Josh Paschall, and a video is available online.
The study highlighted how men need to be vigilant and get screened for anything that looks suspicious, and that Your Dermatologist Knows how to detect and treat melanoma.
Highlights of spring 2023 media wins
New Beauty leads coverage of 2023 Annual Meeting
The 2023 AAD Annual Meeting garnered a lot of attention, including this article from New Beauty. In total, coverage of the Annual Meeting garnered 317 media placements, resulting in over 52 million impressions.
Dr. Cronin featured in article about Hugh Jackman’s skin cancer diagnosis
A recent healthline article covering Hugh Jackman’s recent diagnosis with basal cell carcinoma included contributions from AAD President Terrence A. Cronin Jr., MD, FAAD. This article received over 28 million impressions!
AAD Media Expert Team continues positioning specialty
A recent article from Insider featuring Hope Mitchell, MD, FAAD, garnered over 16 million impressions. Dr. Mitchell is a member of the Academy’s Media Expert Team, a group dedicated to interacting with the media to highlight the strengths of the specialty and stress the importance of seeking a board-certified dermatologist for treatment of issues affecting skin, hair, and nails.
Dangerous UV exposure from gel nail polish dryers
Media blitz on the dangers
We recently partook in a media blitz about the dangers of UV-radiation exposure that can result from using gel nail polish dyers. As of January 31, there were 221 placements with a total of 184,729,600 impressions.
High-profile placements
Here are some examples of high-profile placements, most of which resulted from Academy referrals and quote board-certified dermatologists.
CNN
A common nail salon tool may cause DNA damage and mutations in human cells, research finds
New York Post
UV dryers for manicures can lead to cancer-causing cell mutations: study
NPR
UV nail dryers may pose cancer risks, a study says. Here are precautions you can take
Refinery
Should I Stop Getting Gel Manicures? Experts Unpack The Radiation Risks
USA Today
Those UV lamps nail salons use? Researchers say they can permanently change your DNA
Washington Post
UV dryers for gel nails can harm DNA, study says. Should I use them?
Related Academy resources
Read interviews with the Academy’s new social media correspondents in DermWorld Academy Insider.
Learn how the Academy advocates for dermatology, both with the public and in the halls of Congress.
Use Academy resources to help promote your practice, on social media and beyond.
