Educating the public – Choose a derm

Choose A Dermatologist campaign increases public awareness of dermatology

Every month, our public education social posts are seen by 1.75 million people on Instagram, Twitter, and Facebook! Through the Choose A Dermatologist campaign, we empower you to communicate the value of choosing a dermatologist on your individual channels so we can reach more of the public with key messages about skin, hair, and nail conditions.

How many people can we reach through this campaign? Here’s some context. AAD members who have committed to participating in the Choose A Dermatologist campaign have the potential to reach about 470,000 followers. Imagine how many followers we can reach if you and thousands of Academy members help to amplify the Academy’s efforts and illustrate the breadth and depth of the profession. Learn more about how you can get involved.

Join the campaign and be part of AAD’s social media impact on the public

For the past 10 years (and counting), the Academy has leveraged its @AADskin channels to provide an authoritative source on social media space about dermatology. The result? According to a recent AAD survey, 72% of the public recognize dermatologists as the skin experts.