Your Dermatologist Knows

A key part of Your Dermatologist Knows is pitching stories to media outlets in hopes they’ll run news stories sharing information about the wide breadth of knowledge dermatologists have to their readership. We consider every new story published as a result of our pitches as a win, regardless of whether it’s in the local paper of a small town or front-page news in a major national outlet.

Below, we’ve curated a selection of some of the more prominently featured stories related to Your Dermatologist Knows. Make sure to keep checking back in to see how far and wide our message is being spread!

Highlights of December 2024 media wins

AAD President refutes sun protection misperceptions

Healio recently interviewed Academy President Seemal R. Desai, MD, FAAD, who discussed how a recent Atlantic article highlighted misleading information about sun protection. Additionally, Dr. Desai discussed how to properly protect yourself from the sun’s harmful rays and the importance of partnering with a board-certified dermatologist.

How to treat dry skin

The Academy secured media coverage in Time about the best ways to treat dry skin, highlighting the important role dermatologists play in helping patients find relief for this seasonal condition. The article features board-certified dermatologists Shoshana Marmon, MD, FAAD, and Dawn Davis, MD, FAAD, both members of the Academy’s Media Expert Team, as well as Jason Miller, MD, FAAD.

How to identify eczema

The Academy secured media coverage on Today.com about how dermatologists identify and treat eczema, underscoring the importance of partnering with the expert for the best care. The article featured board-certified dermatologists Nada Elbuluk, MD, FAAD, and Shari Lipner, MD, FAAD members of the Academy’s Media Expert Team, as well as Shasa Hu, MD, FAAD, Kemunto Mokaya, MD, FAAD, and Debra Wattenberg, MD, FAAD.

Highlights of November 2024 media wins

Leading the charge for Medicare reform

Healio recently interviewed Academy President Seemal R. Desai, MD, FAAD, who discussed how cuts to the 2025 physician fee schedule could negatively impact patient access to care. Additionally, Dr. Desai highlighted how the fee schedule, administrative burdens, and inflation are putting a strain on physicians.

Treating plantar warts

The Academy secured coverage in the New York Times about the causes of plantar warts, highlighting dermatologists’ expertise in diagnosing and treating this common skin condition. The article featured Steven Daveluy, MD, FAAD, a member of the Academy’s Media Expert Team.

Stay cool: When to best apply antiperspirants

The Academy secured coverage in The Atlantic about how to best apply antiperspirants, highlighting the pivotal role dermatologists play in treating conditions like hyperhidrosis, and when to use clinical-grade antiperspirants. The article featured Dee Anna Glaser, MD, FAAD, and Danilo Del Campo, MD, FAAD, both members of the Academy’s Media Expert Team.

Highlights of October 2024 media wins

Treating skin cancer

The Academy secured media coverage of Good Morning America anchorman Sam Champion's recent cancer diagnosis and treatment, underscoring the importance of seeking a board-certified dermatologist for any changing or suspicious skin issues. The topic — which was covered by Good Morning America, ABC, Parade, and Men’s Journal — featured Sam’s board-certified dermatologist, Anthony Rossi, MD, FAAD, who is a member of the Academy’s Media Expert Team.

How to spot eczema

The Academy secured coverage in the New York Times about what causes atopic dermatitis, highlighting dermatologists’ expertise in diagnosing and treating this common skin condition. The article featured Brittany Craiglow, MD, FAAD, and Shari Lipner, MD, FAAD, both members of the Academy’s Media Expert Team, as well as board-certified dermatologists JiaDe Yu, MD, FAAD, and Joy Wan, MD, FAAD.

Finding your shampoo routine

The Academy secured coverage in the Washington Post that focused on how often people should shampoo their hair, highlighting valuable insights dermatologists can provide to patients based on their individual hair types. The article featured Adam Friedman, MD, FAAD, and Joshua Zeichner, MD, FAAD, both members of the Academy’s Media Expert Team, as well as board-certified dermatologist Carolyn Goh, MD, FAAD.

Highlights of September 2024 media wins

Diversity in dermatology

The Academy secured coverage in Elle about the Hispanic dermatology gap, highlighting the Academy’s efforts to increase diversity in dermatology and the development of inclusive images for training purposes. The article featured AAD President Seemal R. Desai, MD, FAAD, as well as board-certified dermatologists Mara Velez, MD, FAAD, and Stephanie Florez-Pollack, MD, FAAD.

Tattoo aftercare

The Academy secured coverage in the New York Times about how to properly care for a tattoo, highlighting dermatologists’ expertise in avoiding infection and caring for your skin after the procedure. The article featured board-certified dermatologists Bruce Robinson, MD, FAAD, and Deborah Sarnoff, MD, FAAD, both members of the Academy’s Media Expert Team.

Hair today, gone tomorrow

The Academy secured coverage in HuffPost about common facial hair changes that happen as people age, highlighting the importance of seeing a board-certified dermatologist for hair loss. The article featured board-certified dermatologist Oma Agbai, MD, FAAD, a member of the Academy’s Media Expert Team.

Highlights of August 2024 media wins

Effects of nail polish

The Academy secured coverage in the New York Times about whether nail polish can have detrimental effects on your nails, highlighting the expertise of board-certified dermatologists in providing nail care recommendations. The article featured Chris Adigun, MD, FAAD, and Anisha Patel, MD, FAAD, both members of the Academy’s Media Expert Team, as well as Adam Rubin, MD, FAAD.

Slugging

The Academy secured coverage in National Geographic about the purported benefits of slugging, showcasing dermatologists’ knowledge of proper skincare routines. The article featured Heather Rogers, MD, FAAD, and Anthony Rossi, MD, FAAD, both members of the Academy’s Media Expert Team, as well as Margaret Lee, MD, FAAD.

Sunscreen differences

The Academy successfully secured a placement in USA Today discussing the differences between chemical and mineral sunscreen, highlighting dermatologists’ expert knowledge in sun protection. The article featured Bruce Brod, MD, FAAD, and Shilpi Kheterpal, MD, FAAD, both members of the Academy’s Media Expert Team.

Highlights of July 2024 media wins

Tween skincare craze

The Academy successfully secured a placement in NPR that highlighted board-certified dermatologists’ skincare routine recommendations for teens and tweens that featured Elizabeth Houshmand, MD, FAAD, a member of the Academy’s Media Expert Team, as well as Carol Cheng, MD, FAAD.

Why sweat and heat make your skin so sensitive

The Academy successfully secured a placement in Time that highlighted dermatologists’ expertise in advising patients about the effects of heat and sweat on the skin, which featured Heather Rogers, MD, FAAD, and Danilo Del Campo, MD, FAAD, both members of the Academy’s Media Expert Team.

How to control excessive sweating

The Academy successfully secured a placement in U.S. News & World Report, which was the result of an Academy news release that showcased dermatologists’ at-home tips for dealing with excessive sweating featuring Shoshana Marmon, MD, FAAD, a member of the Academy’s Media Expert Team.

Highlights of June 2024 media wins

Sunscreen myths and misconceptions

The Academy was instrumental in dispelling sunscreen myths and misconceptions in a Washington Post article that featured Academy President Seemal Desai, MD, FAAD, Oma Agbai, MD, FAAD, a member of the Academy’s Media Expert Team, as well as Rebecca Hartman, MD, FAAD, and Adewole Adamson, MD, FAAD. The story has a potential audience of 15.9 million people.

A guide to male hair loss

The Academy successfully secured a placement with the New York Times about how to treat and prevent male-pattern baldness. The article featured Danilo Del Campo, MD, FAAD, a member of the Academy’s Media Expert Team, as well as Arash Mostaghimi, MD, FAAD, and Carolyn Goh, MD, FAAD. The story has a potential audience of 1.8 million people.

Proper sunscreen use

The Academy successfully secured a placement in The Guardian about SPF recommendations and proper sunscreen use, which featured Heather Rogers, MD, FAAD, a member of the Academy’s Media Expert Team. The story has a potential audience of 31.7 million people.

Highlights of May 2024 media wins

Gen Z at increased risk for skin cancer

The Academy successfully secured 12 high-profile placements highlighting the 2024 Practice Safe Sun Survey results that showed Gen Z adults are at risk for skin cancer due to increasing rates of tanning and burning, including the New York Times and the Wall Street Journal, which featured Heather Rogers, MD, FAAD, and Adam Friedman, MD, FAAD, members of the Academy’s Media Expert Team, as well as Melissa Shive, MD, FAAD, Clara Curiel-Lewandrowski, MD, FAAD, and Adewole Adamson, MD, FAAD. The articles reached more than 222 million people.

Increasing number of Americans are reporting sunburn

The Academy secured a placement in CBS Newspath about the 2024 Practice Safe Sun Survey results that showed an increasing number of Americans are reporting sunburn despite knowing how to protect themselves from the sun’s harmful rays. The article featured Academy President Seemal Desai, MD, FAAD, and Maral Skelsey, MD, FAAD, a member of the Media Expert Team, and Elizabeth Hale, MD, FAAD. It was syndicated 347 times, reaching a total audience of more than 10 million people.

Outdoor workers more at risk for skin cancer than average Americans

The Academy secured 12 high-profile placements — including U.S. News & World Report — highlighting the results of the 2024 Practice Safe Sun Survey that showed outdoor workers are at a higher risk for skin cancer than the average American. The article featured Bruce Brod, MD, FAAD, a member of the Academy’s Media Expert Team. The articles reached more than 17 million people.

Highlights of April 2024 media wins

Counterfeit injectables on the rise

The Academy successfully secured placements about the alarming rise of fake injectables in 46 news outlets, including the Washington Post, NPR, Healio, and ABC, which featured Academy President Seemal R. Desai, MD, FAAD, and a statement issued by the AAD. The 46 stories reached a combined audience of more than 709 million people.

Blood pressure medication prescribed for women with acne

The Academy successfully secured an article with NBC News about dermatologists prescribing spironolactone — a medication commonly used to treat hypertension — for women with acne. The article featured Jessica Krant, MD, FAAD, a member of the AAD’s Media Expert Team, as well as John Barbieri, MD, FAAD, Ayman Grada, MD, FAAD, and Christopher Bunick, MD, FAAD. The story reached more than 9.8 million people.

The causes of jawline acne

The Academy successfully secured an article with Real Simple about the causes of jawline acne, which featured Danilo Del Campo, MD, FAAD, a member of the Academy’s Media Expert Team, as well as Brendan Camp, MD, FAAD. The article reached more than 1.9 million people.

Highlights of March 2024 media wins

Sunscreen questions answered

The Academy successfully secured an article with the New York Times focused on common questions about sunscreen, including how safe and effective it is and how to use it properly. This article featured Lawrence Eichenfield, MD, FAAD, Whitney Bowe, MD, FAAD, and Hope Mitchell, MD, FAAD, members of the AAD’s Media Expert Team. The story reached more than 1.8 million people.

Red light therapy

The Academy successfully secured an article with Glamour focused on the use of red-light therapy for hair growth that featured Steven Daveluy, MD, FAAD, and Danilo Del Campo, MD, FAAD, members of the AAD Media Expert Team, and Michele Green, MD, FAAD. The story reached more than 2.2 million people.

Annual Meeting coverage: Photocontact dermatitis

The Academy successfully generated coverage of one of its Annual Meeting news releases on photocontact dermatitis with NBC News that featured Brandon Adler, MD, FAAD, who presented the subject at the Annual Meeting, and Melissa Piliang, MD, FAAD, a member of the AAD Media Expert Team. The story reached more than 9.9 million people.

Highlights of February 2024 media wins

Exercise and Botox

The Academy successfully secured an article with SELF focused on whether exercise affects the duration of Botox results that featured Annie Chiu, MD, FAAD, a member of the AAD Media Expert Team. The story reached more than 1.9 million people.

Social trend: Blue light and acne

The Academy successfully secured an article with USA Today that discussed the social media trend of using blue light to treat acne, which featured Anthony Rossi, MD, FAAD, and Danilo Del Campo, MD, FAAD, members of the AAD’s Media Expert Team. The story reached more than 14.3 million people.

Keratosis pilaris

The Academy successfully secured an article with the New York Times focused on keratosis pilaris, which featured Shari Lipner, MD, FAAD, and Leslie Baumann, MD, FAAD, members of the AAD’s Media Expert Team, and Amy Freeman, MD, FAAD. The story reached more than 1.8 million people.

Heading: Highlights of January 2024 media wins

Teens and anti-aging products

The Academy successfully secured an article with USA Today focused on teens and anti-aging products that featured Anthony Rossi, MD, FAAD, and Danilo Del Campo, MD, FAAD, members of the AAD’s Media Expert Team. The story reached more than 14.3 million people.

Academy’s acne guidelines

The Academy successfully secured an article with U.S. News & World Report focused on the Academy’s new acne guidelines that featured John S. Barbieri, MD, MBA, FAAD, co-chair of the AAD’s Acne Guideline Workgroup. The story reached more than 12.7 million people.

Social trend: Rice water and hair growth

The Academy successfully secured an article with Health that dispelled a popular social media trend of using rice water to stimulate hair growth, which featured Dierdre Hooper, MD, FAAD, and Rhonda Farah, MD, FAAD, members of the AAD’s Media Expert Team. The story reached more than 10 million people.

Related Academy resources