Social media

Want insider access to social media content ideas, plus unique opportunities to amplify your voice and position the specialty of dermatology?

This is your invitation to step behind the scenes and become a key voice in the Academy’s Your Dermatologist Knows consumer positioning strategy. Designed to position dermatologists as trusted, relatable experts — especially on the social media platforms where younger audiences spend their time — this strategy is positively impacting how the public views and values our specialty.

As part of this network, you’ll gain access to tools and insights that help you amplify Academy messages and highlight the expertise only board-certified dermatologists can offer.

What’s in it for you?

As a member of this group, you’ll receive:

• Ready-to-use social media resources, including video scripts, shareable graphics, content inspiration, expert tips, and more via a bimonthly newsletter.

• Opportunities to submit photos and videos for potential use on the Academy’s public-facing social media channels.

• Exclusive invitations to filming opportunities and networking events at the Academy’s Annual Meeting.

• Access to insider calls with updates on the Your Dermatologist Knows strategy and insights into the social media landscape.

• A chance to shape the future of the strategy, through an annual survey where you can share feedback and ideas directly with the Academy’s social media team.

Ready to join?

Fill out the application below. To join this group, individuals must:

• Be a U.S. Fellow of the Academy.

• Regularly use at least one social media platform (Instagram, TikTok, LinkedIn, Facebook, X, or YouTube).

  • Per Academy policy, we can only share content from public social media accounts that represent individual members, not a practice or business.

• Adhere to the standards for professionalism on social media as outlined in the Academy’s Social Media Position Statement, including refraining from personal attacks, bullying, offensive language, and any other inappropriate behavior.

• Use discretion when choosing brands to represent and adhere to all FTC compliance regulations for sponsored content to maintain the specialty’s integrity.

If you have any questions, please contact Lauren Fassl at lfassl@aad.org or (847) 240-1805.